Maticevski
Toni Maticevski is an internationally recognised fashion brand known for its avant-garde designs and innovative approach to haute couture. The client approached Web Force 5 to re-platform their existing site from Magento to Adobe Commerce, with design improvements that enhance the user experience (UX) and retain brand consistency . The goal was to create a seamless and visually captivating online presence that would resonate with their sophisticated audience.
Research & Analysis
To begin with, we worked closely with the client to put together a detailed creative brief. This provided information about their brand, target audience, and design preferences. Which assisted our design team to set the foundation for the project and ensure our creative work matched client expectations.
Design Strategy
The UX/UI design strategy aimed to achieve a balance between modern aesthetics and the brand’s signature style. Attention was given to creating an intuitive navigation flow that showcased the fashion collections seamlessly. High-fidelity mock-ups were crafted using Adobe XD to visualise the refined design elements, ensuring a pixel-perfect representation of the final product.
Feature 1.
Intuitive Navigation
Redesigned the website architecture for a more intuitive and user-friendly navigation experience. Streamlined categories and enhanced filtering options for a quicker exploration of collections.
Feature 2.
Visual Consistency
Implemented a consistent design language across all pages to reinforce the brand’s identity. This included refining color palettes, typography, and imagery to create a cohesive visual experience.
Feature 3.
Responsive Design
Created high-fidelity mock-ups using Adobe XD, incorporating the brand’s visual identity and design guidelines. The mock-ups showcased a visually appealing and user-friendly interface, emphasising the unique features of the website.
Feature 4.
Interactive Elements
Introduced interactive elements, such as image carousels and hover effects, to engage users and showcase the intricate details of the fashion pieces. This added a layer of dynamism to the overall design.
Outcome
The replatforming for Toni Maticevski was successfully completed, featuring an updated design that seamlessly aligns with the brand's identity. The new interface offers a visually appealing, intuitive, and familiar experience for customers, while significantly enhancing overall user experience.
