How can a blog boost traffic to your website?

Blogs are a fantastic way for your company to engage more with your audience. A blog post is an article or snippet of content published on a regularly updated website. Blog posts are written in an informal and conversational style and can be about absolutely anything. Along with text they can include images, links and videos.

Benefits of blogging

There are so many benefits of creating a blog for your business. It is important to consider what is going into your blog posts, so they enrich your online presence and help to meet your business goals. Written and executed well they can enhance leads, improve your search engine optimisation and increase conversions.

Let’s look at why it is important to add a blog section to your company’s website.

Simple yet effective

Blog posts are simple to create and publish but they can have a great impact. With the versatile nature of what can be included they set the tone for your website while providing relevant and interesting information. A key consideration is to include keywords, relevant topics, engaging content and topics that are asking to be shared.

Help generate leads

Blogs can assist with leads by inviting them to subscribe to your blog posts. This list of emails can then be used for remarketing and because users have shown a direct interest in your content, they will be more likely to have a positive reaction towards your marketing emails and any new products of promotions.

Improves SEO (Search Engine Optimisation)

Search engines provide current and relevant content to search queries and favour unique, fresh content. So, by regularly creating blog posts you provide search engines with more opportunities to plug in relevant keywords. This in turn means you will rank higher and be more visible during searches.

Drive traffic to your website

With your higher search rankings and therefore being towards the top of customer searches, visitors will be drawn to your site. Also, if you are publishing captivating content through your blog, you can attract potential customers this way rather than through specific search terms. Relevant content that users find meaningful can help to build long term connections with your customers.

Improves user experience

It is well known how critical it is that your website provides a good user experience to your target audience, using high quality content and making it user friendly. Blogs can act as message boards for both new and existing users by providing extra information to that provided in your website.

Make your brand stand out

Your key brand attributes can be developed and reinforced over time using blog posts. Because blogs are updated regularly and in real time means that the topics can be related to who you are as a brand right now. This can give you an edge over your competition.

Encourages content sharing

By providing your audience with interesting and unique content gives them reasons to share your posts, boosting organic reach to potential new customers who have an interest in your products or service.

Create relevant updates for your website

Sometimes you may be able to quickly update your blog to communicate new information effectively, rather than relying on having to manage content on various web pages. This keeps you current among your competition and customers will appreciate always having up to date information. Also, you can use the same content in your blog posts for social media.

Improve communication with consumers

Blogging can open channels of communication with your users. By asking questions at the end of your blog posts will encourage engagement and spark conversation, which in turn builds trust as well as gaining insights into what your consumers want.

Long term results

Whether you are a large or small business, blogging can improve the influence you have among your competitors by connecting on a deeper level with your audience. Using an effective yet easy content management system to create your website ensures you have access to long-term results with little effort. Customers who come into your sales funnel already familiar with your products and services are more likely to convert.

Deep link content to your home website

Blogging allows you to deep link relevant content back to a landing page on your website. This enables traffic to be driven to your site in a natural way and additionally you can attract links from other sites. These links are helpful when they come from reputable sources and help to boost the integrity and popularity of your website.

The importance of an easy Content Management System

Creating blogs using an intuitive content management system (CMS) is very useful for several reasons including boosting the overall performance of your website and online business.

The team at Web Force 5 has created a comprehensive platform called Continuum that has everything you need to build a great website, including a blog. You don’t need a lot of technical knowledge but this platform also has tools including an easy content management system for content creation, CRM, marketing, reporting, analytics, SEO tools and more.

In addition, we can leverage a range of other blogging platforms to suit your needs. Easily create impactful and exciting content to attract new visitors and help drive conversions. The planning, creation and implementation of blogs is straightforward and manageable.

Analysing the data of your website such as traffic, impressions, clicks and your position on Google Search is vital for every website. Using this data to understand your customers and marketing results allows you to tweak your web pages to improve your results. Tracking performance is simple with Google Analytics and Google Search Console as they provide insights into the most critical information.

Call the team at Web Force 5 and speak to a specialist consultant for a free no obligation chat. We’ll help you create or improve your blog.